Public Relations, Events and Brand Management
 

 Who is guarding your brand?

 

In this media age and cultural moment, we believe all organizations need a guardian in the public sphere.

 
 
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2020 Landscape

We believe there are four primary communications challenges today:

 
 
 
 
 
 
 
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 People need to trust you, but statistically many don’t.

 
 
 
 

81%

81% of people surveyed in eight countries say they must be able to trust the brand to do what's right.1

 
 

34%

Only 34% trust most of the brands they use or buy. 2

 
 

80%

80% of people cite “authenticity of content” as the main factor as to whether or not they follow a brand.3

 
 

247%

Millennials are 247% more likely to be influenced by blogs or social networking sites.4

 
 
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Our Trust
Solutions.

 
 
 
 

Find and address organizational vulnerabilities.

Demonstrate authenticity in all communication.

Align your internal and external communications strategy.

Leverage the media and influencers your audience trusts.

 
 
 
 
 
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You need attention, but your audience is distracted.

 
 
 
 

8s

The human attention span is now just 8 seconds, which is less than that of a goldfish.5

 
 

4-10k

Most Americans are exposed to 4,000 - 10,000 messages daily.6

 
 

11hrs

“American adults spend over 11 hours per day listening to, watching, reading or generally interacting with media.” 7

 
 

90%

“Over the last two years alone 90 percent of the data in the world was generated.” 8

 
 
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Our Attention Solutions.

 
 
 
 

Develop the right messaging and iterate as necessary.

Find your most compelling and relevant stories.

Use experienced storytellers and choose the right medium.

Know where, when and with whom to place your stories.

 
 
 
 
 
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You may be losing impact because your brand is not aligned across channels.

 
 
 
 

23%

Consistent brand presentation across all platforms increases revenue by up to 23%.9

 
 

Most American millennials expect consistent experiences while engaging with brands in person, by phone or online.10

 
 

400%

Organizations that consistently present their brands across multiple platforms are 300-400% more likely to have strong brand visibility than those with inconsistent brand presentation.11

 
 

71%

The greatest negative impact of inconsistent brand usage is the creation of confusion in the market, reported by 71% of study participants.12

 
 
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Our Alignment Solutions.

 
 
 
 

Conduct assessments to determine your gaps.

Develop a unified messaging plan.

Create a brand strategy and brand guidelines.

Utilize a brand manager to maintain alignment.

 
 
 
 
 
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With mobile and social, everyone is a reporter and any action may be documented for the world to judge.

 
 
 
 

14hrs

True rumors are typically confirmed within two hours, but it takes more than 14 hours for the average false rumor to be debunked.13

 
 

80%

Between 2010 and 2017, there was an 80% increase in headlines that included the word “crisis” and the name of one of Forbes’ top 100 companies than there had been during the previous decade.14

 
 

“Customers, often in response to messages on social media, are more willing to sue or shun a company they believe is unethical. Governments are more willing to seek redress from companies they believe are breaking the law, and shareholder activism is on the rise. Third, the changing social contract is driving anxieties and mistrust in institutions, making irreversible knee-jerk reactions more likely. Finally, the raw speed of business operations—from rapid communications to shorter product-development timelines—makes crises more likely.” 15

 
 

87%

According to a 2014 Deloitte global survey, 87% of executives rate reputation risk as more important than other strategic risks. “…in a world of ubiquitous social media, managing customer expectations and perceptions is key.” 16

 
 
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Our Protection Solutions.

 
 
 
 

Execute a vulnerability assessment and create a crisis plan.

Develop key messaging and undergo spokesperson training.

Conduct ongoing media and social monitoring.

Build a relationship with a crisis partner in advance.

 
 
 
 

What is your challenge?

 
 
 
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